Sponsored by Merz Aesthetics The Confidence Factor and the Shifting Narrative About Aesthetic Treatments Confidence is defined as the feeling of hav-ing little doubt about yourself and your abilities, and new survey data suggests this is what people are after when they pursue aesthetic treatments. 1 Merz Aesthetics’ inaugural global study, “Pillars of Confidence: Global Insights on Aesthetics and Self-Affirmation,” looked at the link between confidence and aes-thetics. The report surveyed 15,000 adults from 15 countries who have had aesthetic treatments in the past or are open to hav-ing one in the near future. Participating re-gions and countries included: • Asia-Pacific: China, South Korea, Thailand • Europe, the Middle East & Africa: France, Germany, Italy, Spain, the United Kingdom and the United Arab Emirates • Latin America: Brazil, Colombia, Costa Rica, Mexico • North America: United States, Canada The main takeaway? Aesthetic treatments go more than skin deep. Yes, these treat-ments, or “tweakments,” can both help enhance your appearance and help peo-ple feel empowered and confident in their own skin. “My conversations with patients around aesthetic treatments are deep and often delve more into their motivations and goals for treatment, demonstrating that just looking better is not the be all, end all,” says Sheila Farhang, MD, a Dermatologist and Cosmetic and Skin Cancer Surgeon in Tuc-son, AZ, and Beverly Hills, CA. “The ‘Pillars of Confidence’ study is paving the way for more meaningful conversations between providers and patients, creating a deeper bond, increasing trust, and forging a new outlook on how we all approach aesthetics.” seek aesthetic treatments to help their out-ward appearance reflect how they feel on the inside, which counters the belief that the decision to pursue aesthetic treatment is purely about vanity. “What is so fascinating about the data is that it helps create a meaningful bridge between how people see themselves and interact with the world. One simple change can help someone put a little pep in their step and move forward in life with more enthusiasm. The way aesthetics can help fuel inner confidence is truly amazing,” Dr. Farhang explains. But… what does confidence truly mean? North American survey respondents re-ported that aesthetic treatments help them feel refreshed (78%), more alive (60%), ready to embrace new experiences (56%) and improve their outlook on life in general (52%). Others reported feeling more cared for, fulfilled, energized, and powerful following an aesthetic treatment. What’s more, folks in North America also said that aesthetic procedures can impact how confident they feel in social situations More Than Just Cosmetic Benefits In the U.S. specifically, 52% of respondents noted feeling somewhat or very confident when they look in the mirror, as do 49% of folks in Canada. Many people surveyed also appreciate and love their bodies, de-spite their imperfections. In addition, 62% of people polled said they How North American survey respondents reported that aesthetic treatments help them feel 78 % REFRESHED 28 | The Dermatology Digest 60 % MORE ALIVE 56 % READY TO EMBRACE NEW EXPERIENCES
The Dermatology Digest Merz Aesthetics: Page 28
